Last week I swear I heard an ad on the radio about how a company’s oil change was life changing! I started laughing because what I hadn’t realized until I heard that, is that “life changing” is the buzz word in marketing today. Life changing diets, teeth whitening, vacations, hair plugs, all are promoting a need to change our lives. What is so bad about the ones we have now? I am not denigrating the value of any of these things, but an oil change? Really?
In my life I have had some life changing events for sure:
- When I got married—definitely a life changer
- When I got divorced, another life changer
- Oh, and married again…for SURE a life changer
- Having children certainly changed my life. I went from caring about my golf handicap to nurturing little ones.
You can’t really compare an oil change with having kids, can you??
When I heard this hyperbolic pitch to sell more quarts of oil, I reflected on what our company does for a living. Recently, I read a quote from an employee who had experienced a series of annual Backsafe® workshops. He used to have back pain a couple of times a year, and now he “has had 4 straight pain free years”. Yet another employee said that Backsafe “fixed all my back problems and pain.”
I compared those employees’ feedback with the oil change ad and I thought “Man, that oil changing company has a pretty low standard for changing people’s lives.”
80% of the population incurs a back incident in their lifetime. That is a horrific statistic. Talk about life changing! Back and shoulder injuries cost US companies up to $60 billion per year. These injuries are “budget” changing too!
Being properly trained can prevent one of the most painful injuries a person can experience. Preventing these claims have helped companies to save thousands of lost work days per year, saved millions of dollars in workers’ comp costs; and helped increase worker production all at the same time.
Let us help you change a life or two. And when there are less work related injuries there just may be more bonus money that can be spent on hair plugs, teeth whitening and even a great oil change or two!
Dennis Downing, CEO
Future Industrial Technologies, Inc.
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